Barbie's got a new look thanks to Japanese-inspired brand Tokidoki, complete with pink hair, glittery heels and tattoos across her neck, arms and chest. The $50 limited-edition Barbie is marketed to adult collectors, but some parents are pissed at Barbie-maker Mattel, saying that Tokidoki Barbie has a negative influence on kids.
"Encouraging children that tattoos are cool is wrong, wrong, wrong. Mattel why not put a cigarette and a beer bottle in her hand while you're at it!" an online commenter on the Ms Twixt website wrote.
Critics of the Barbie say that the doll is supposed to be a role model for girls, and her tattooed look sends the wrong message.
However some parents say that with her unrealistic body proportions, Barbie was already a bad influence, and think that perhaps this Barbie provides some much-needed diversity.
"Good for you Mattel for making a doll a little more like the rest of us. I consider it a tiny step in the right direction," another Ms Twixt online commenter said.
This isn't the first time Barbie has had tattoos - a 1999 Butterfly Art Barbie was pulled from shelves after thousands of parents protested.
Mattel is standing by Tokidoki Barbie, saying in a statement that the company has "no intentions to discontinue the doll. The doll gives girls a chance to express themselves and be creative."
What do you think of Tokidoki Barbie: bad influence or a-ok? Would you buy one for your child?
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